Have you got your 2025 LinkedIn strategy working for you yet?

If not, well, I’ve got good news for you. If you follow these simple LinkedIn tips, 2025 just may be your best year ever.

And these suggestions are not just for salespeople and business owners. If you’re looking for a new job, in need of volunteers or donors for your nonprofit, or interested in growing a strategic network to accomplish your professional goals, these tips are perfect for you, too.

And here’s the really good news. You can do it all with a FREE LinkedIn account.

These are the “low hanging fruit,” the strategies that will produce the most significant results in a short period of time. “Pick” a few and get started today.

Note: If you want me to work with you to come up with your personalized winning LinkedIn strategy, get signed up now for one of my specially priced $197 one-hour virtual consultations. This consultation includes either a full personal profile critique or a critique of your company page. Here is the link to learn more and sign up: https://powerformula.net/one-on-one-linkedin-consultation/
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Five LinkedIn strategies that bring big results.

1.  Reach out to targeted members of your network

This strategy works well if you’ve done a good job of building a network that includes some people with whom you have a high level of trust and will thus be more likely to respond to your request.

Do a search of your first-level connections, and use filters like location, title, industry, current company, etc. Then you’ll have a great list of people you can contact with a LinkedIn direct message or by email, phone, etc. and invite them to an event, share important industry news, let them know you’ll be in their area, or ask for help with your job search.

I find that many people don’t take advantage of this strategy because they don’t know how to use LinkedIn’s advanced search function.

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2.  Leverage the networks of your current clients or other referral sources

This is the ultimate referral strategy on LinkedIn. Once you see who knows whom, you can ask for an introduction.

Start by identifying your connections who are well networked and love connecting people with each other. Next, do filtered searches of their networks, and put together a list of six to twelve people you think could improve your chances of landing a new client or that new job. Then contact your connections and ask them to introduce you to the people you’ve discovered.

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3.  Improve and expand your profile Headline to 220 characters

Headlines are meant to draw attention to the full article or in this case your full profile. Have you taken advantage of the recent 100-character expansion of this section? If not, get this done right away, including things like additional descriptions of your products and services, your job skills, or a specific call to action (more on that next).

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4.  Revise your profile to include specific calls to action

Most people’s LinkedIn profiles look like resumes—and many times they aren’t even good resumes. Don’t be one of those people!

Start by thinking of your profile as your main online marketing tool or your weapon to win the professional battle. No matter what your current LinkedIn objective is, you should have several specific calls to action strategically placed in your profile to move readers from being interested to taking action—visiting your website, downloading resources or your resume, viewing video, listening to a podcast, etc.

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5.  Engage directly with LinkedIn users who have viewed your profile or invited you to connect

You’d be surprised how many people do absolutely nothing when others attempt to engage with them on LinkedIn. Granted, there will be spammers who check out your profile or invite you to join their networks, but most people are legitimately interested in engaging with you.

If you’re already connected to people who viewed your profile, you may want to send them a note to ask how you can help them.

If you notice that interesting people outside your network have viewed your profile, invite them to join your network and offer them something of value (free quote, white paper, informative video, etc.) or ask if they’d be interested in a phone call or meeting with you.

When you receive an invitation to connect from people you’d like to have in your network, accept their invitation, thank them for reaching out, and propose one of the next steps outlined in the above paragraph.

Now that you know about the “low hanging fruit” on LinkedIn, get busy and put some of these strategies into practice. Then on New Year’s Eve 2025, you just may be celebrating one of the best years you’ve ever had.

SPECIAL OFFER

If you’d like me to demo these LinkedIn features as part of a $197 one-on-one LinkedIn consultation, you can book your session here. I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don’t delay. Book your session today by clicking here.