This is Part 2 of my tips to take advantage of your new LinkedIn profile. Last week I shared important strategies relating to the top section of your profile. This week I will concentrate on one of the best new features for displaying your individual expertise and credibility.
Gone are the days of the really cool LinkedIn applications (SlideShare, Box.net files, Amazon Reading List, Google Presentations, etc.). Lots of people were hopping mad about this elimination, but the news is not all bad.
The replacement for many of these applications is all in one handy dandy place called Your Professional Gallery. I refer to it as The Big Differentiator–because differentiating yourself from the rest of the pack is one of the main objectives of a well-crafted LinkedIn profile.
In your Professional Gallery you can share hyperlinks to various media, such as video, images, documents, and presentations. Most media file types are supported by this feature, but they must have a specific URL or web page. Of course, the best place to send people is your website, but other good sites include You Tube, Google Docs, Scribd, and SlideShare.
Professional Gallery hyperlinks can be placed in your Summary, Experience, and Education sections. I like this much better than the old applications features, because the hyperlink is displayed right in the applicable profile section. And adding information to your Professional Gallery is fast and easy.
Go to the top toolbar, scroll over the word “Profile,” and select “Edit Profile.” Go to the specific profile section in which you’d like to add media and click the “Add Media” icon. Type or paste the link to your content in the “Add a link” field.
An image of your content should appear. The Title and Description fields will automatically fill with information from the web page, but you can change or delete this information if you prefer.
Here is an example of how I display various types of media in one of my Experience sections on my LinkedIn profile. The descriptors of my files and links should help get your creative juices flowing as to what you might include in your gallery.
The Professional Gallery is a great place to include those all-important calls to action on your profile. For more ways to call your readers to action, check out “Best Ways to Use Calls to Action in Your LinkedIn Profile.”
What other ways are you using your Professional Gallery?
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How to Optimize Your New LinkedIn Profile (Part 2)
January 20, 2013
Categories: Uncategorized
Tags: LinkedIn, linkedin profile, new LinkedIn profile, optimize LinkedIn profile, the power formula for linkedin success, wayne breitbarth
Wayne Breitbarth
Just want to share my unique way to update my LinkedIn profile to truly build reputation
http://humanwebsite.com.my/blog/build-your-reputation-with-linkedin-according-to-your-target-market.html
I do not see “Add Media” square icon when I go to my Experience or other sections in my Profile. I just see the pen icon. Please advise
I have heard of other people having the same problem. Contact the LinkedIn Help Center, and they should be able to fix the problem.
It sounds like LinkedIn is rolling out this functionality in phases. Not everyone has it yet. But it’s now 2 months since you wrote this post. You would think they would have finished rolling it out by now…
Just to confirm, the media you add to your professional profile has to be authored by you. You can’t add a link that clearly explains what you do?
You can post a link to any web page, yours or someone else’s.
This didn’t answer my question which was: If you add links or videos to your Professional Profile should they be authored by only you
Thanks
I would not share other people’s links in my Professional Gallery.
Thankd