After someone looks at your LinkedIn profile, you’d probably like them to call you, email you, or send you a LinkedIn connection request, right?
But what if the reader is not quite ready to take that big step? What if (s)he needs more information about you, your company, or your products/services before (s)he picks up the phone or reaches out to you with an email?
This is where calls to action (CTAs) come in. What is a CTA? Wikipedia says this:
“A call to action, or CTA, is a term used to describe a banner, button, or some type of graphic or text…meant to prompt a user to click it and continue down a conversion funnel.”
Hubspot, one of the world’s leaders in designing websites that concentrate on lead generation and inbound marketing, says:
“Calls to action (CTAs) are one of the key lead generation elements, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows…”
Note: I will be covering these strategies and so many more at my upcoming two-hour virtual advanced sales workshop “Using LinkedIn to Generate a Steady Stream of Sales Prospects” on October 24. Check out the details and register here.
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What actions might you call people to take?
There are lots of possibilities, depending on your business purpose, but here are a few examples:
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- Download an informational document
- Watch a video or listen to a podcast
- Download your resume
- Go to your website
- Read your blog
- Read a product review
- Sign up for a discovery call
- Request a quote
- Email you
- Pick up the phone and call you
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How can you incorporate calls to action into your LinkedIn profile?
Your LinkedIn profile needs to have several CTAs to help move your reader down the conversion funnel and closer to that all-important step of contacting you. And if you have a company page, you’ll want to put CTAs there as well.
The best sections on your profile to include your CTAs are:
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- Headline
- About (previously referred to as your Summary)
- Featured
- Job Experience
- Contact Info
- Status Updates
- Projects
- Publications
- Long-form articles
Here are examples of CTAs I’ve included in the About and Featured sections of my profile. The Featured section is simply the very best CTA tool that LinkedIn has ever given us for our profiles.
Here is another example but this time from one of my Job Experience entries. I give people a couple easy ways to contact me or sign up for my virtual one-on-one LinkedIn consultation service.
Other great places to include CTAs on your profile include the Websites listing in your Contact Info section as well as the Publications and Projects sections. To see examples of these, check out my full LinkedIn profile.
Why not add some calls to action to your LinkedIn profile today, and hopefully your phone will start ringing just like mine.
A final reminder that I will be sharing a live LinkedIn demo of these strategies and more at my two-hour virtual advanced sales workshop on October 24. Here is the link to check out the details and register: https://linkedinsalesoct2022.eventbrite.com
By the way, all registrants get a link to the recording, so you don’t have to attend live to get the benefit of this workshop.
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