When was the last time you updated your LinkedIn Company Page? One, two, five years?
When was the last time you checked to see what some of your most influential outward facing employees said about your company on their LinkedIn profiles? A long time ago, never?
The answers to these questions may just lead you to the fact that you have been a bit delinquent in not making sure you put your best foot forward as it relates to your company’s presence on LinkedIn.
To help business leaders corral this potential value, I have written an eBook titled 10 LinkedIn Mistakes Companies Make—and How to Fix Them Before They Damage Your Company’s Reputation.
In this 15-page eBook, I address common mistakes, provide solutions, and give tips for using LinkedIn to grow revenues, find new employees and suppliers, and maintain a consistent brand in the ever-changing online world.
Download your copy of my eBook here.
Note: Don’t miss your chance to register for my April 24 virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business.
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How many of these five mistakes are you and your company making?
1. Unprofessional or poor-quality employee profile photos—or, worse yet, no photo at all
2. Sharing incorrect or inconsistent information about the company
3. Failing to monitor employees’ profiles and activity as well as what’s being said about the company through LinkedIn
4. Underutilizing the features and tools available on the company page—or not even having a company page
5. Having a woefully inadequate corporate social media policy—or none at all
To learn the rest of the mistakes and how to address the mistakes you’re making plus formulate a specific strategy for your company, be sure to check out my April 24 virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business.