Generating leads using LinkedIn is a very hot topic, but most users don’t know the tips and tricks to capitalize on LinkedIn’s vast potential. However, with a little know-how, LinkedIn will automatically serve up a list of targets who meet your exact criteria (e.g., customers, vendors, donors, employees, strategic partners, experts, etc.)
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5 easy steps to find prequalified leads
Two of my favorite LinkedIn features are Advanced People Search and Saved Search. Here’s how to discover a goldmine of leads by using them together.
1. Click the word Advanced on the right side of the blue Search box.
2. In the criteria boxes, enter the keywords, job titles, company names, geographic areas, etc. that your target person would use on his/her profile to describe himself/herself.
3. Review the search results, and look for people you’d like to meet. Then check to see who in your network knows these individuals.
4. Click the words Save search on the top right of this list of search results.
5. Assign a name to this target list, and choose how often you want LinkedIn to notify you of new results.
From that point forward, with no further work on your part, LinkedIn will consistently deliver to you an updated list of your best and most qualified leads–and, perhaps more importantly, they’ll show you who in your network might be able to introduce you to those potential targets.
This is one of the dozens of ways LinkedIn can help you generate leads and grow your business. If you want to capitalize on other LinkedIn features that will provide dramatic results, check out my online training course “Explode Your Revenues Using LinkedIn.” This comprehensive, video-based course will help you master my five-step process for LinkedIn success. Click here for details.
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